Updated May 8, 2012
DEARBORN, Mich.—Carhartt, a Dearborn-based clothing company founded in 1889 that specializes in work wear, has launched a contest allowing the public to submit their own stories about the work they do with their hands to help rebuild their communities, called "How are your hands changing the world around you?"
The online contest, housed on Carhartt's Facebook page under "It's Your Story," will accept entries April 4 - May 28, 2012. The grand prize winner of the contest will receive $10,000.
Carhartt believes it understands the challenges to American workers and acknowledges craftspeople, tradespeople and artisans who work with their hands to create a better community. This contest is in support of Carhartt's Everyday Icon initiative, launched in the fall of 2011, recognizing hard workers throughout the nation and using them as Carhartt brand spokespeople.
"We at Carhartt have concentrated our marketing efforts to highlight the real hardworking men and women in America who make this country run," said Tony Ambroza, Carhartt's Vice President of Marketing. "Over 123 years ago, Hamilton Carhartt created this company for hardworking Americans and today we want to continue to celebrate those who are using their hands to make a difference in their communities."
Public voting on the top 10 entries will take place June 4 - July 1, 2012, at www.facebook.com/Carhartt. The story that receives the most "likes" will be the grand prize winner. The official grand prize winner announcement will post on Carhartt's Facebook page on Wednesday, July 4, 2012.
Now that's a great Independence Day celebration.
What other, often under-recognized, workers do you think deserve the same type of recognition? Post your ideas in the comments below.
